Social Listening & Engagement Analyst

About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

A Hybrid working model

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

What does Social Listening & Engagement Analyst do at WPP Production?

We are seeking a highly analytical, proactive, and strategically-minded Social Listening & Insights Expert to be the eyes and ears of the brand in the digital landscape. This critical role will be responsible for monitoring, analyzing, and interpreting online conversations across social media, news sites, forums, blogs, and digital communities to provide actionable insights that inform and enhance strategies across Corporate Communications, Public Affairs, PR, and Digital. 
The ideal candidate will translate complex data into clear, compelling narratives, identifying emerging trends, potential risks, and significant opportunities within the fast-paced FMCG and consumer brand ecosystem. We are particularly interested in candidates who have worked with luxury, premium, or lifestyle brands — or those who possess a strong understanding of the luxury world, including premium consumer behavior, cultural relevance, brand perception, exclusivity, and high-end communication ecosystems.

This role requires someone who is deeply attuned to internet culture, consumer sentiment, influencer ecosystems, and reputation management in real time. The candidate should be comfortable working in a fast-moving environment, proactively identifying risks and opportunities while delivering strategic insights that support business and brand objectives.

Key Responsibilities

A. Social Listening, Monitoring & Intelligence

• Design, configure, and manage advanced social listening queries, dashboards, and tracking frameworks using industry-leading tools (e.g. Brandwatch, Sprinklr, Talkwalker, Meltwater, and NetBase Quid).
• Monitor and analyze brand mentions, consumer conversations, competitor activity, influencer discourse, emerging trends, and relevant cultural moments across social media, forums, blogs, news platforms, and digital communities.
• Track conversations related to campaigns, launches, partnerships, corporate initiatives, and reputation-sensitive topics in real time.
• Identify key influencers, communities, creators, and emerging voices relevant to the brand and target audiences.
• Conduct competitive benchmarking, share-of-voice analysis, and sentiment tracking across brands and categories.

The rest of this description is on the employer’s own page.