capital partnerships

about prefr & role

prefr is a line of business under CRED, operating as a lending service provider (lsp) with an aum of ₹3,000+ cr. we build personal loan portfolios through our robust digital lending platform that spans the entire lending lifecycle—including customer onboarding, underwriting, collections, and servicing.

in addition to the fldg-based lending model, prefr also operates a distribution model (lead-based business model), where it acts as a dla /sourcing platform for large financial Institutions, enabling them to acquire and originate personal loan customers through a digital distribution ecosystem.

the role is to manage the existing set of lenders and scale them as per the aop planned numbers.