AVP - Strategy & Planning

Roles & Responsibilities

The AVP of Account Planning will work closely with clients, account management teams, and creative
departments to drive insights, uncover market opportunities, and contribute to the overall success of our
clients' advertising campaigns.

• Strategic Leadership & Planning

• Setting strategic goals and ensuring alignment with overall agency objectives.
  - Collaborate with the Chief Strategy Officer and Office Head in shaping the agency's overall
     strategic direction.
  - Conduct thorough market research and analysis to uncover insights that inform the
        development of effective advertising strategies.

• Campaign Development

•  - Lead the development of strategic briefs that guide creative teams in the ideation and
     execution of impactful campaigns.
  -  Ensure that strategic plans align with client objectives, target audience insights, and market
     trends.

• Data and Analytics

•  - Utilize data-driven insights to inform strategic recommendations and optimize campaign
      performance.
   - Stay informed about industry trends, emerging technologies, and new tools that can
     enhance the effectiveness of account planning processes.

• Client Collaboration & Presentations

•  - Build and maintain strong relationships with clients, understanding their business goals,
     challenges, and market dynamics. Present strategic plans and insights in a compelling and
     persuasive manner.
   - Lead strategic discussions with clients, providing insights and recommendations that drive
     effective advertising strategies.
   - Effectively communicate the rationale behind strategic recommendations and demonstrate
      how they align with clients' business goals.

• People Management

• Partner and collaborate with other teams, including Creative, Account Management, and
  Media, to ensure seamless integration of strategic plans.

Skills and Competencies

• Graduate/Post-Graduate in Marketing, Advertising, Business, or a related field with 10+ years of
  experience in strategic planning within a mainline advertising agency.
• Proficiency in utilizing data and analytics to drive insights and decision-making.
• In-depth understanding of market research, consumer behavior, and advertising trends.
• Strong leadership, interpersonal and people management skills.
• Ability to think creatively and strategically to solve complex business challenges.
• Executive level presentation and communication skills to lead and hold senior level client
  interactions.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

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